South Korea leads with mobile phone usage

cirlceWhen it comes to mobile phone usage globally, South Korea is in the lead, with a 99 percent penetration rate of mobile phones. This is followed by Russia, 98 percent; the United Kingdom, 97 percent; Italy, 97 percent; the United States, 94 percent; China, 89 percent; Australia, 86 percent; Brazil, 84 percent; and India, 81 percent, according to 2013 Nielsen Company research.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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