Good value for money is top reason for buying a mobile

10_10The top reasons to buy mobile devices are good value for money, especially in China, India, the United Kingdom, the United States and Russia. A stylish design is particularly important in Brazil, Russia and Turkey, while the ease of use is key for Australia, India, South Korea, United Kingdom and Turkey. A good operating system is particularly key for Brazil, China and Italy.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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