According to Nielsen’s mobile research, the most popular smartphone activities in the world are text messaging, social networking, Web browsing, applications, instant messaging and location-based services/GPS. These activities are less popular in some countries, such as India and Turkey, where the data plans needed to access these services may be prohibitive for many users.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.