Video watching is fastest growing smartphone activity


Video watching is the fastest growing digital activity overall and on smartphones. Video watching on the mobile Web is most popular in China and the United States, with 74 percent and 72 percent engaging in this activity. Video watching on apps in the United States is highest in the world, with 72 percent of mobile owners engaging, followed by 59 percent in the United Kingdom and 55 percent in China. Fifty-seven percent of mobile owners in the India download video clips, followed by 42 percent in the United States and 39 percent in China.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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