Mobile video viewing has little impact on TV watching: Study

10_23Nielsen analysed how much impact mobile video watching had on television viewing in each of the nine countries studied, and found that in the developed world, mobile video watching had little impact on TV watching, and that in the developing world, mobile video is poised to replace some of mobile owners’ video-viewing habits. For example, while half of the respondents in China, Brazil and India said their TV video viewing has stayed the same, about one-fourth has caused TV viewing to decrease, and one-fourth has caused TV viewing to increase. Meanwhile, three-fourths to four-fifths of TV viewing habits have remained the same in the United States, United Kingdom, Russia, Australia and South Korea.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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