Android by far the No. 1 smartphone system

10_28Gartner Group and IDC research show the seismic changes in the smartphone operating system landscape in the years from 2005 to 2010, and then from 2010 to 2013. In 2005, Nokia’s Symbian operating system ruled the roost, with a 67 percent market share. By 2010, Symbian commanded only a 40 percent share, overtaken by newcomers Apple iOS and Google’s Android, and incumbent, Blackberry OS. By 2013, Android has nearly monopolised the market with an 80 percent share, while iOS maintains less than a 20 percent share.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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