Android is de facto mobile operating system

11_6Android adoption has surged as the de facto mobile operating system, growing from a 25 percent market share in Q2 2011 to 65 percent penetration in Q4 2013. iOS for iPhone lags far behind in second place, growing its share from 13 percent to 20 percent during the same time frame. All other mobile operating systems’ market shares are in decline, according to the GWI’s report. Symbian OS, used mainly in India, Russia and Indonesia, has declined in global market share from 21 percent to about 5 percent, for example.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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