Tasks are tops for mobile activities, while entertainment and info rule PC use

11_16Tablet, mobile and PC (desktop and laptop) users have preferences about which device to use for the type of content they are accessing. According to the GWI device study, mobiles lead in the access of webmail, weather, social networking, uploading photos, managing social network profiles and using instant messenger.

Content activities where PCs and laptops lead are watching video clips, searching for products and services to buy, purchasing products online and using Internet banking. Content activities where tablets lead are checking information on music, leisure and entertainment, playing online games, watching full-length films, online games, reviewing products or brands online, watching TV shows on demand, listening to music, using office online applications and commenting on a story.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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