Android tablet operating system surpasses Apple

11_27Android and Apple iPad iOS are by far the most popular tablet operating systems in use around the world, dominated by a fast-growing Android operating system. Android operating system adoption for tablets has surged from 28 percent to 53 percent penetration from Q1 2011 to Q4 2013, according to GlobalWebIndex. All other operating systems are lagging; however, Windows is seeing a slight resurgence, albeit at a fraction of the top two tablet operating systems.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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