Some countries tend to embrace some tablet operating systems more than others. Countries with the highest penetrations of Android tablets include Poland and Indonesia, 80 percent each; Brazil and India, 72 percent each; the Philippines, 68 percent; and Russia, 67 percent. Countries with the highest penetrations of iOS tablets including Japan, 55 percent; Singapore, 53 percent; and Australia, 51 percent. Countries with the highest penetrations of Windows 8 tablets include Thailand, Mexico, India, Vietnam and Saudi Arabia, all with penetrations of less than 10 percent.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.