Game apps by far most popular app genre across age groups

12_4The most popular apps downloaded and used by global app users ages 16 to 64 are by far game apps, followed by a variety of entertainment, music and social networking apps, according to the Device Report 2014. Respondents were asked which apps they downloaded and used in the last month.

The most popular downloaded apps were games, music, entertainment, utilities, social networks, books and news. The most popular apps actually used were games, social networks, music, entertainment, utilities and news.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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