Chat apps are experiencing the fastest usage growth. According to the GWI report, a variety of chat apps grew in double digits from Q3 2013 to Q4 2013. The fastest growing chat app is WeChat, 62 percent; kik Messenger, 58 percent; Kakao Talk, 48 percent; Line, 37 percent; WhatsApp, 23 percent; and Yahoo! Messenger, 18 percent.
Other popular, fast-growing apps are Snapchat, 56 percent; Amazon, 50 percent; Vine, 40 percent; Yelp, 34 percent; eBay, 28 percent; and Shazam, 27 percent.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.