Regardless of whether users access by mobile or tablet website or app, the top four websites are Google, YouTube, Facebook and Yahoo!, according to the GWI device study. However, messaging apps such as Tencent, Baidu and Sina are among the most popular websites and apps for mobile following the Top 4, mostly because of their high usage in China.
Meanwhile, the most popular tablet websites and apps after the Top 4 include Amazon, eBay, Skype and Twitter, underscoring the ease of use for shopping and communicating via the tablet device.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.