Mobile advertising, especially in apps, rising fast

12_14Mobile advertising is rising steeply, led by in-app advertising, according to Strategy Analytics and PricewaterhouseCoopers research, as reported in Mary Meeker’s report, Internet Trends 2014. While the growth is phenomenal, only a handful of advertising networks are making the lion’s share of the mobile advertising revenue, led by Google with about 75 percent share.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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