Smartphone, tablet use popular among news users

12_18Smartphone and tablet use for news has been on the rise between 2013 and 2014, according to the Reuters Institute’s Digital News Report 2014. The largest increases in mobile access for news are happening in Brazil, 12 percent; Italy, 11 percent; Germany, 10 percent; and France, Denmark and Spain, 9 percent each. Meanwhile, the largest increases for tablet access of news is happening in Denmark, up 9 percent; Spain, 8 percent; the United Kingdom and France, 7 percent each; and Brazil, 6 percent.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at mstone@wnmn.org, or go to www.wnmn.org to download the executive summary.

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