While most studies focus on the particularly of how much and who is consuming videos, the Reuters Institute’s digital study sought to find out why non-users are not interested in consuming videos. The majority of these respondents said they would prefer to read articles than watch videos and would rather watch videos on a larger screen.
Fifty-two percent of Finnish respondents said they would prefer to read articles than watch videos, followed by 46 percent of German respondents and 39 percent of U.S. respondents. Between 23 percent and 29 percent of respondents from the United Kingdom, Spain, Germany, Finland and the United States prefer video on a larger screen.
This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.
The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at firstname.lastname@example.org, or go to www.wnmn.org to download the executive summary.