Arts and culture and fun and weird video genres are most popular

1_4Arts and culture is the most popular genre of video as a general interest, and also actual video consumed in the genre, with 57 percent of those from the United Kingdom, United States, Germany, Spain and Finland, on average, saying they consume video in this category.

Other popular categories of video consumed by respondents from the five countries are fun/weird news, 48 percent; science and technology, 38 percent; news about the economy, 30 percent; entertainment and celebrity, 27 percent; business and financial, 27 percent; and sports news, 27 percent.

This data set is among the many trends highlighted in the annual Global Digital Media Trendbook. The 2015 GDMT executive summary is now available for free. The Trendbook itself is packed with 500 data sets, 70,000 words of analysis and 230 pages of digital media usage and revenue trends.

The executive summary captures the essence of the trendbook, with 20 pages of 2015’s hottest digital media trends in mobile, video, social media, Big Data and digital revenue streams. For more information, contact publisher Martha Stone at, or go to to download the executive summary.

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