Most of the world’s population is connected via mobile, according to We Are Social’s Jan. 2015 report. In fact, many regions of the world have mobile connections exceeding the total regional population. Many people own more than one phone for the purpose of separating business and personal accounts, navigating more than one country’s mobile network, or sharing with multiple family members and friends.
The highest penetrations for mobile connections are in Eastern Europe, with 139 percent; followed by South America, 126 percent; Western Europe, 125 percent; the Middle East, 124 percent; and Southeast Asia, 119 percent. The lowest mobile connection penetrations are in South Asia, 77 percent; Africa, 79 percent; and Central America, 91 percent.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org