Mobile Tops “Second Screen” Device of Choice

 

03_04_16GWI shows access to the Internet via laptop and desktop PCs started to decline worldwide from 2011 to 2014, while access via mobile and tablets began to surge. Smart television also saw growth in smaller groups of users, while accessing the Internet via e-reader devices declined.

The quarterly tallies reflected monthly Internet access via GWI shows access to the Internet via laptop and desktop PCs started to decline worldwide from 2011 to 2014, while access via mobile and tablets began to surge. Smart television also saw growth in smaller groups of users, while accessing the Internet via e-reader devices declined.

Mobiles are the top “second screen” devices of choice, used at the same time users watch TV, followed by laptops, desktops, tablets and e-readers. In 2014, 797.1 million adults accessed the Internet on their mobiles, steadily growing from 2011, according to GWI.

Meanwhile, laptop and desktop PC second screening is in decline, with 640 million and 412 million users, respectively, in 2014. Tablet second screening is growing quickly, from 10 percent of the global Internet population in 2011 to 25 percent in 2014, research from GWI showed.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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