Tablet access of the Internet in the United States is by far highest after dinnertime, with almost 10 percent of the Internet population doing so, followed by about 7 percent accessing the Internet by phone during the same period. This suggests mobile and tablet users are accessing the Internet for leisure and entertainment purposes, and some while they are watching television.
Meanwhile, PC use is highest during work hours, with a steady 6 percent to 6.5 percent of the Internet population accessing from late morning to early afternoon. Of the Top 10 most popular websites in the United States, 34 percent of monthly visitors are mobile only and 72 percent of the engagement is via an app, not a browser, according to comScore in July 2014. Google garnered the most traffic with 236 million unique visitors in July 2014, followed by 217 million for Yahoo!, 208 million for Microsoft and 206 million for Facebook. The majority of users in the top four most popular sites regularly access the sites via mobile and PC. However, the vast majority of mobile users prefer accessing via app over browser: 80 percent for Google, 67 percent for Yahoo!, 79 percent for Microsoft, and 91 percent for Facebook, according to comScore.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.