The most popular apps in the world are games, social networks, music, entertainment, photos, utilities and chat, according to a GlobalWebIndex study published in Jan. 2015. The study compared apps that had been downloaded and apps that had actually been used, both in the previous month.
Forty-five percent of global Internet users used game apps last month, followed by 40 percent for social network app users and 35 percent for music app users. The data suggests that game users tend to download apps more regularly than any other category, as the differential between downloading and using the apps is closest among game app users.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.