Apps have become the platform by which most American Internet users access content, according to comScore. In June 2014, 60 percent of digital media time was spent on mobile and 40 percent on desktop. Of all digital media time spent, 52 percent was spent accessing content via mobile app, the majority of all mobile platform time spent accessing content.
Mobile app usage is grew 24 percent between June 2013 and June 2014, according to comScore. Mobile apps represent the largest percentage of growth and platform access. From 2013 to 2014, mobile app usage grew 52 percent, while desktop access only grew 1 percent and mobile Web usage grew 17 percent in the United States.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.