Games Accessed by Millennials Trumps All Other Categories

04_04_16

Millennials are more prolific users of apps, according to the GWI study. When comparing the entire Internet population using apps to Millennials, ages 18 to 34, 53 percent of Millen- nial Internet users accessed game apps last month, followed by social network apps, 46 percent; music apps, 42 percent; entertainment apps, 42 percent; utilities, 34 percent; chat/mes- saging, 33 percent; and photo, 33 percent.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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