Social Networking Apps Make Up A Quarter of U.S. App Engagement


The majority of U.S. mobile app activity in June 2014 was driven by two main app categories: social networking and games, together representing 41 percent of all app time spent, followed by radio, 8 percent; multimedia such as videos and interactive graphics, 5 percent; retail, 5 percent; instant messengers, 4 percent; and photos, 4 percent, according to comScore.

The “all others” category represents one third, or 34 percent, of all other app activity, and is a catch-all for a variety of sundry genres of app content, such as fitness, news, sports, weather, and much more.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to

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