Who is Buying the Apple Watch?

05_06_16Just as Apple smartwatches were introduced in April 2015, GlobalWebIndex took the pulse of the biggest enthusiasts for the device in the United Kingdom and the United States. Of the Internet users in the UK and U.S. interviewed, 26 percent said they were interested in purchasing an Apple smartwatch, 71 percent were already smartwatch owners, 45 percent were ad-aware of the product, 45 percent considered themselves to be fashionistas, 44 percent were early tech adopters, 39 percent were premium purchasers and 26 percent said they were price conscious.

While 26 percent of those UK and U.S. survey-takers said they were interested in using Apple smartwatches in the future, the interest level of the smartwatch rose significantly if the person interviewed was also an iPad user (44 percent) or an iPhone owner (40 percent).

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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