Smartwatch Ownership by Region Still Low

06_09_16Despite having been around in one form or another for nearly a century, smartwatches are in the early phase of adoption in their present iteration. Currently smartwatches have an in- stalled base of only five percent of adults 16-to 64-years-old in North America and Europe, a 6 percent penetration in Latin America, 7 percent in the Middle East and Africa, and a 15 percent penetration in Asia, according to GWI.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to


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