Desire to Use Apple Watches in the Future Spikes, Says Reports


Despite the low penetrations on the eve of Apple’s launch,
the desire to use an Apple watch in the future is considerably higher, according to GWI. Twenty-six percent of all Internet users in the United Kingdom and the United States say they are interested in Apple’s wearable, 75 percent of WeChat users, 48 percent of WhatsApp users, 44 percent of Instagram users, 43 percent of Snapchat users, 41 percent of Twitter users, 40 percent of iPhone owners, 36 percent of Pinterest users, 35 percent of mobile networkers and 27 percent of Facebook users say they would like to use the Apple watch in the future.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to

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