Millennials Pay for E-Books Just as Much as Mobile Apps

05_16_16

The most popular paid content online is the mobile app, according to GlobalWebIndex in Jan. 2015, especially high among Millennials ages 17 to 31, 25 percent of whom said they purchased a mobile app in the past month.

Internet-connected Millennials are more likely to pay for on- line content than the general Internet-connected population as a whole. In addition to mobile apps, the most popular paid content online are e-books, music, Web service such as email or storage, study programmes, games and television shows.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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