Mobile e-commerce, or m-commerce, is gaining momentum, but continues to remain far behind desktop PC-generated e-commerce, according to comScore. From Q1 2012 to Q2 2014, e-commerce on PCs and mobile has grown in the dou- ble digits year-over-year in the United States.
The most robust e-commerce period is the fourth quarter prior to the holiday buying season. E-commerce grew from US$64 billion in Q4 2012 to $71.4 billion in Q42013 for PC and mobile sales, including $7.2 billion in m-commerce sales in 2012 and $8.3 billion in 2013. The m-commerce trend continues into 2015, as more consumers are purchasing goods and services on their mobile phones.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.