Mobile E-Commerce on the Rise

05_20_16Mobile e-commerce, or m-commerce, is gaining momentum, but continues to remain far behind desktop PC-generated e-commerce, according to comScore. From Q1 2012 to Q2 2014, e-commerce on PCs and mobile has grown in the dou- ble digits year-over-year in the United States.

The most robust e-commerce period is the fourth quarter prior to the holiday buying season. E-commerce grew from US$64 billion in Q4 2012 to $71.4 billion in Q42013 for PC and mobile sales, including $7.2 billion in m-commerce sales in 2012 and $8.3 billion in 2013. The m-commerce trend continues into 2015, as more consumers are purchasing goods and services on their mobile phones.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

Advertisements
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s