Mexico’s Display Adspend Skyrockets

05_23_16

Mobile display, mobile classified and mobile search advertising expenditure in Mexico tallied to 339 million Mexican pesos ($US24.7 million) in 2010, and is expected to reach 10,441 million pesos ($681 million) in 2017, according to Zenith Optimedia. Despite the steep growth, faster than other digital advertising, mobile advertising is still expected to represent just over a half of all Internet advertising in Mexico by 2017.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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