Mobile Search Adspend in UK Increases Yearly


Zenith Optimedia projects that mobile display and search adspend will represent more than half of all Internet adspend by 2017 at 5.64 billion GBP (US$8.6 billion). In 2010, mobile advertising represented in tiny fraction of Internet adspend, at less than 185 million GBP (US281.7 million.)

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to

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