China’s Mobile Adspend Increases After Early 2010’s

05_30_16

Total mobile advertising has grown from 84 million RMB (US$13.7 million) in 2009 to 54.54 billion RMB ($8.8 billion) projected for 2017. Mobile advertising is expected to represent half of total desktop Internet adspend, driven mostly by search and display advertising, according to Zenith Optimedia in April 2015.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

Advertisements
This entry was posted in Uncategorized and tagged . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s