Studies Show Online Users Prefer Connected TV to Access Long Form Video

061316

The Global Video Index study’s focus on longform corroborates what online publishers are saying: That bigger screens are being used to access longer videos, and smaller screens are being used to access short clips of one minute or less.

The study concludes that almost 60 percent of online users overwhelmingly prefer to use connected TV to access longform video of 60 minutes or more.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

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