In North America, 41.7 percent of adults reported having a Netflix account in Q3 2013, while 12.9 percent said they had an Amazon Prime account and 9.4 percent said they had a Hulu account, according to report, “Global Video Index Q32014.” All of these services allow online access to videos on demand.
Mobile and tablet video viewing around the world has surged 400 percent from 2012 to 2014, from 6 percent in Jan. 2012 to more than 30 percent in Sept. 2014, according to the Video Index Report. Meanwhile, connected television, laptop and desk top video viewing are losing share.
Ooyala, the producer of the annual report, predicts mobile and tablet video viewing will represent at least 50 percent of video viewing by 2016. Already, YouTube reports mobile video viewing exceeds 50 percent. Driving this growth of video views is mainly sporting news, such as popular sports championships, and viral news events, such as coverage of natural disasters, accidents, wars and other news on a global scale, according to the report.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.