Music is 2nd Most Consumed Type of Video Online

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The most popular types of video genres consumed depend on the age group accessing them. Popular among the young crowd in the United States, particularly those 18-to 29-years-old are comedy and humorous (74 percent), followed by music (73 percent) and how-to (70 percent), according to Pew Research Center’s report, “State of the News Media 2014.” The most popular video genres for those 30-to 49-years-old are comedy, 60 percent; how-to, 57 percent; music, 53 percent; educational, 51 percent; and news, 49 percent. For those 50 to 64, favourite video genres are how-to, 34 percent; comedy, 31 percent; educational, 30 percent; and news, 27 percent.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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