Music is 2nd Most Consumed Type of Video Online


The most popular types of video genres consumed depend on the age group accessing them. Popular among the young crowd in the United States, particularly those 18-to 29-years-old are comedy and humorous (74 percent), followed by music (73 percent) and how-to (70 percent), according to Pew Research Center’s report, “State of the News Media 2014.” The most popular video genres for those 30-to 49-years-old are comedy, 60 percent; how-to, 57 percent; music, 53 percent; educational, 51 percent; and news, 49 percent. For those 50 to 64, favourite video genres are how-to, 34 percent; comedy, 31 percent; educational, 30 percent; and news, 27 percent.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to

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