China Tops Video Audience and Videos in BRIC Countries


While global video viewing numbers show the overall trend, regional and country-by-country video viewing statistics tell a far more powerful story: video viewers in some countries are huge consumers of video, while other countries haven’t caught up to the video viewing trend yet. These statistics help media companies build their strategies to both dovetail with current trends and plan for emerging trends.

For example, China has 447 million video users who consume an average of 47 billion videos per month for a total of 66.8 minutes per viewer per month. Meanwhile, Russia has a video audience of 69 billion viewers who watch 15 billion videos per month for an average of 62.8 minutes per month per viewer.

Seventy-four million Brazillian video viewers watch 19 billion videos per month for an average of 57.3 minutes per person per month, while 59 million Indian video viewers watch 3.7 billion videos for an average of 53.2 minutes per month per viewer, according to comScore.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to

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