Video Use in Evening Much Higher Across All Platforms

072516

The Nielsen Company explored video use across the space of a day for Americans in “The Cross-Platform Report” and found that television use is far more popular in the evening, with spikes of vigorous usage from 6 p.m. to 11 p.m. Meanwhile, online video reaches its afternoon peak at 4 p.m., then declines slightly until rising again and peaking at 8 p.m. Smartphone video use peaks at 5 p.m. and levels off starting at 6 p.m.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s