Video Use in Evening Much Higher Across All Platforms


The Nielsen Company explored video use across the space of a day for Americans in “The Cross-Platform Report” and found that television use is far more popular in the evening, with spikes of vigorous usage from 6 p.m. to 11 p.m. Meanwhile, online video reaches its afternoon peak at 4 p.m., then declines slightly until rising again and peaking at 8 p.m. Smartphone video use peaks at 5 p.m. and levels off starting at 6 p.m.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to

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