Video consumption is highest in the Asia Pacific region, where 90 percent of the population in Hong Kong, 89 percent in Vietnam, 85 percent in Singapore, 84 percent in both China and in Taiwan, and 80 percent in Japan access online video, according to “GWI Entertainment,” a Dec. 2014 report by GlobalWebIndex.
However, the average number of videos per viewer for Dec. 2014 varied considerably, underscoring the vast differences in usage patterns for every media, and in particular, video viewing. For example, Chinese video viewers consumed 29 billion videos in December 2014, or an average of 124 videos per viewers per month. Meanwhile, Japanese viewers accessed 16 billion videos and averaged 279 videos per viewer each month, while Indian viewers accessed 4 billion videos and each viewer averaged 62 videos per month.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.