Chinese video viewers consume more than 42 billion videos per month. Compared to Japanese video viewers, individual Chinese viewers consume far fewer videos for far less time per video.
However, in total, Chinese viewers consume more than twice the volume of videos as a reflection of the population of China and the high penetration of its video users.
As with other countries, Chinese users skew younger and male. The biggest users of video in China are 15-to 24-years- old, accessing 14.6 billion videos per month, while those ages 25 to 34 consume 13.2 billion videos per month.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.