United States Holds First Place in News-Video Consumption

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Despite the growing popularity of video news online, text- news still far outpaces video news. For example, text-based news, including lists, articles and blogs, rule in Japan, where 85 percent of users say they consume news via text, while only 10 percent access news videos. Japan is followed by Italy (84 percent), Brazil (81 percent) and Finland (80 percent) as countries with online users who favour text over video.

Meanwhile, the countries with the most video news consumption are the United States, with 30 percent consuming news video and 72 percent using text-based news, followed by Brazil with 27 percent, Italy with 20 percent and Finland with 18 percent of news users who access video news.

“Even though video is growing rapidly, it is still not to the level of text, which is exponentially higher. The trajectory is steep upwards. Our strategy for video is increasingly important. The audience is headed that way,” said Inga Thordar, front page editor for BBC.co.uk.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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