Lists and Stories Lead as Most Popular News Content Format

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According to the Reuters Institute’s “Digital News Report 2014,” the percentage of users accessing different types of content each week paints a picture of a dominant text-based content usage, followed by video/audio, pictures/graphics use. Weekly video use is particularly dominant in the United States with 34 percent of the users accessing news video each week, followed by Spain, 33 percent; Brazil, 32 percent; Italy, 31 percent; and Finland, 23 percent.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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