Reasons for Not Using News Video Categorized by Country

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Fifty-two percent of Finnish respondents said they preferred reading articles over watching videos, followed by 46 percent of those from Germany. Between 23 percent and 29 percent of those respondents from Spain, Germany, Finland, the United States and Brazil preferred to access video on a larger screen. Between 11 percent and 14 percent of the respondents said they don’t find online news videos interesting, and between 15 percent and 18 percent of the respondents said they don’t have time to access news videos.

For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.

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About Steve Stone

Director of Online Operations at World Newsmedia Network
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