Video is the fastest growing digital advertising unit, expected to grow at about 24 percent compounded annual growth rate (CAGR) from 2014 to 2018, according to the PricewaterhouseCoopers report “Global entertainment and media outlook 2014 to 2018.” Mobile advertising growth comes in second place, growing at a 23 percent CAGR, followed distantly by search, display and classifieds.
Video advertising continues to grow, taking share from other digital media over time. According to PwC, video and particularly mobile advertising are poised to encroach on the Internet’s most lucrative advertising genres: search, display and classifieds. From 2009 to 2018, video advertising share around the world is projected to more than double, and mobile advertising is poised to almost treble at the expense of the incumbents.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.