Facebook is by far the most popular social network in the world, reaching more than 80 percent of the world’s Internet users, and with half its users actively using their accounts at least once per month, according to data released by Global- WebIndex in 2014. Facebook is followed by YouTube, which reaches 60 percent of global Internet users, half of whom use the video site at least once per month.
Twitter, Google+, Instagram, Linked, Pinterest and Tumblr follow the top two social media sites with comparatively small audiences. Meanwhile, some countries draw large numbers of users to their own social networks, such as Badoo, Sina Weibo and Tencent Weibo in China; Mixi in Japan; and VK in Russia.
There are significant differences in user frequency among members, visitors and active users for the four top social net- works. Facebook has the highest concentration of members, or 81 percent of the Internet population, compared to YouTube and Google+ at 60 percent each; and Twitter at 53 percent.
Meanwhile, the number of visitors to YouTube exceeds members, at 82 percent, while visitors to Facebook are at 73 percent; Twitter, 36 percent; and Google+, 29 percent. Active usership for Facebook users is at 42 percent, nearly double YouTube’s active usership, at 24 percent; Twitter, 22 percent; and Google+, 21 percent.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.