In 2014, the average global user spent more than six hours online, compared to 5.5 hours in 2012. Almost two hours were spent on social networking and almost an hour was spent on micro-blogging in 2014, compared to just an hour and a half spent on social networking and less than an hour on micro-blogging in 2012. The steady growth of contributions from social media platforms is prominently driven by Facebook use, followed by YouTube, according to GWI. The mix of percentage of time spent on various online activities varies by country, according to the GWI study.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to www.wnmn.org.