Social networking is the No. 1 activity online in every country, followed by either micro-blogging or online press. The most prolific social networking countries by percentage of time spent are Japan, the Netherlands, Germany, France, Ireland, Australia, Sweden, Poland, the United Kingdom, South Korea and Spain.
The most popular countries for micro-blogging, by percentage of online time spent, are the Netherlands, Poland, South Af- rica, India, Turkey, Brazil and Saudi Arabia. The most prolific users of online press are France, Sweden, the UK, South Korea, Singapore, Taiwan, the United States, Argentina, Turkey, Indo- nesia and the Philippines.
The number of hours spent on social media varies by country. Those users from Thailand, Saudi Arabia, Brazil, the Philip- pines, Indonesia, Malaysia, the United Arab Emirates,
Turkey, Mexico and Argentina are by far the biggest users of social networking. Those from Thailand, Saudi Arabia, Brazil, the Philippines, Indonesia, Malaysia, the United States, Mexi- co and Argentina are the most rabid users of micro-blogging, according to GWI.
For more information, or to download the executive summary of the 2015 Global Digital Media Trendbook, go to http://www.wnmn.org.