Ad-Blocking by Millennials May Offer Skewed Influence on 18 to 32 Year Olds

A growing number of Millennials are turning to ad-blocking software around the world, with ad-blocking jumping by almost 10-points in the last quarter of 2016 to 43%, according to GlobalWebIndex’s Millennial report in late 2016. Although the Millennials report that they are blocking the ads using various techniques including whitelisting, 1 in 5 Millennials nonetheless say they clicked on an online ad in the last month.07-ad-block

Adblocking is more popular in some regions than others for Millennials. North American Millennials are the most prolific adblockers, with 49% saying they have done so in the past month, compared to European and Asia Pacific Millennials , 43% each; Latin American Millennials, 38%; and Middle East and African Millennials, 34%.

The Millennials report explores the attitudes and behaviours of Millennials online around the world. Millennials, have unique characteristics in the way they access the Internet, on which devices, the amount of time on which devices and which content. The report also chronicles the degree to which Millennials around the world are willing to pay for content, and what they are willing to pay for. The report explores how Millennials as an age group lead the trend of ad-blocking usage. Millennials also lead all age groups in multitasking on multiple screens, social networking, messaging app engagement, and buying goods and services online. 

News Biz Blog will publish a collection of 17 data sets and analysis from the Millennials report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org

 

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Product development and innovations in Artificial Intelligence are the themes of the fifth annual Big Data for Media Week events from 20-24 February 2017 across London, including Thomson Reuters Headquarters in Canary Wharf.

Among the speakers are top executives from IBM Watson, Washington Post, Economist, Telegraph, Dow Jones, New York Times, Agora, Pangaea Alliance, the Guardian, Financial Times, Schibsted and many more.

Programming includes two days of study tours to Bloomberg, Google, Telegraph, the Guardian, IBM Watson and the BBC; the Big Data for Media Idea and Strategy Exchange at the Financial Times, and the two-day Big Data for Media conference, with inspirational case studies, instructional best practices and discussion about new technologies including artificial intelligence (AI), machine learning and predictive analytics.

For information, contact founder and organizer Martha Stone at mstone@wnmn.org, or go to the website at http://inma.org/modules/event/2017BigDataLondon/agenda.cfm

 

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