86% of Online Product Purchasers are 25-34 Year Olds


Internet users who went to online retail sites or bought a product or service online is growing over time. The most popular online behaviour is visiting an online retail site like Amazon or an online store in the past month (92%), followed by searching for a product or service they want to buy (89%), purchasing a product online (81%), using a price comparison site (66%), and visiting an online auction site (54%), according to GlobalWebIndex’s “Commerce” report, published in 2016.


The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, wwwNewsBizBlog.org

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