Online shopping is more popular in some regions than others. Internet users from Asia Pacific and North America are most likely to purchase a product online, with 85% and 81% of the users saying they purchased a product online last month, according to GlobalWebIndex’s “Commerce” report, published in 2016. Following APAC and North America, the next most prolific online shoppers are Europe (75%), LatAm (68%) and Middle East & Africa (62%).
The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org.