China, India and the United Kingdom lead the way in the percentage of online shoppers among Internet users, according to GlobalWebIndex’s “Commerce” report, published in 2016. Eight-nine percent of Internet users from China purchased a product online last month, followed by India (87%), United Kingdom (86%), South Korea and Indonesia (85% each), Germany (84%) and the United States (82%).
The Commerce report explores the purchasing behaviours of Internet users around the world. The report also chronicles the types of products and services users are willing to purchase, and to what degree they purchase in the regions of the world, and by demographics groups such as gender, age and income group. News Biz Blog will publish a collection of data sets and analysis from the Commerce report, with permission, during the first quarter of 2017. For more information, go to www.globalwebindex.com. For more analysis on global digital media trends, go to World Newsmedia Network, www.wnmn.org, or and WNMN’s blog, www.NewsBizBlog.org.